October 1st, 2009 Gerber
It’s hard to believe almost 18 months ago we moved into the gorgeous space of 1085 Cambie and today we are moving out. When presented with the option to move we chose to take it and we are excited to see how we prosper in our next office space. We are moving to Gastown (our previous office community) and who knows when we will be back to Yaletown again. Something in me suspects it won’t be too long and it will be for good in our design house we envision our office to be in 5 years.
Anyone who knows me, knows I LOVE change. All good things come from change but also it forces you to remember the great moments and memories you had before the change came…
August 12th, 2009 Gerber
I am very excited to announce I have been nominated to be the 2009 Canada’s Mom Entrepreneur of the Year!
*pause* I know, huge.
This prestigious award has been awarded to incredible Canadian Mom Entrepreneurs who I aspire to have as mentors and is sponsored by Savvy Media Inc., Today’s Parent, Enterprising Mom’s Network and Joe Fresh Style, just to name a few.
August 12th, 2009 Gerber
I am still reeling from the experience I had with the new book series, 39 Clues. It is series of books, published by Scholastic and has a very innovative spin that is taking 8 to 12 year olds by storm! 39 Clues is an innovative learning experience which utilizes all the forms of media for learning and provides strong creative incentives to continue learning. “Read the Books.Play The Game. Win The Prizes.”
June 5th, 2009 Gerber
I received an email from a colleague who heard about our WTF (Where To Focus) Workshops stating there was a weird Google warning popping up across our website advising visitors to be careful about being on our site. Charming.
Apparently someone decided to place some “malware” on our server and compromised our code by placing an [...]
May 19th, 2009 Gerber
As I drive away from the very friendly cashier at the local Tim Hortons, I am reminded of how much Tim’s plays a role in my family.
Seems there is always a trip to Tim’s for a treat timbit box for the kids after an exciting experience, or a drive through for Mommy’s coffee on the [...]
March 31st, 2009 Cunningham
Seems everywhere you look online and offline these days, there is a discounted service or product available. I know the market stinks these days as we are reminded constantly by all media outlets of the impending doom of our economy. It’s just downright silly out there though, and I am seeing the direct impact on [...]
February 27th, 2009 Gerber
I had the pleasure this afternoon to interview Kye Grace, a local Vancouver Realtor……
truth be told Kye was gracious enough to be my guinea pig as I delved into the dimension of podcasting!
I hadn’t yet met Kye in person, as we’d established a two dimensional relationship through the filter of TWITTER, so as you can [...]
February 4th, 2009 Gerber
Recently I had a fantastic experience with the Zappos brand. As described by their founder and CEO Tony Hsieh, “We just want to be about the very best customer service and the very best customer experience.” In fact, Zappos offer $2,000 for a new employee to quit because” we want to really make sure that people are working at Zappos are truly passionate about the company,” And even though I have yet to buy a pair of shoes from them I have experienced this in just a few preliminary touchpoints.
February 3rd, 2009 Cunningham
Among the stable of brands being marketed redundantly (and I mean redundantly, with stacked billboards) were Coca-Cola, Del Monte, Esso, Eskimo, Victoria and Tona (beer brands I personally tasted and highly support) and Colgate. These brands utilized marketing mediums standard to the North American market and in some weird way provided me with some comfort and familiarity in Nicaragua.
Two brand marketing campaigns completely stood out for me, one for the use of colour and one for their communication tone…