Sneezeable, Remarkable, the Brand of Kye Grace
I had the pleasure this afternoon to interview Kye Grace, a local Vancouver Realtor……
truth be told Kye was gracious enough to be my guinea pig as I delved into the dimension of podcasting!
I hadn’t yet met Kye in person, as we’d established a two dimensional relationship through the filter of TWITTER, so as you can imagine I was curious to see how his effective online brand and personality translated in person…….is it aligned and is it authentic? By the completion of our interview I can tell you a confident YES.
The reason I asked him to join me as our first guest was because online he is a standout, a relevant voice, backed up with real action and dimension in an industry, I consider to be, filled with cardboard cutouts cut from the same old traditional marketing mold and methodology. At first glance Kye is the guy next door, with an unsuspecting, warm smile, but then you get him talking about his industry and the passion that drives him and he gets this bright, keen glint in his eyes. It’s very quickly clear that he has created his brand very deliberately, and has plans to continue be on the bleeding edge of brand marketing in this tired industry.
If you want to learn a few things about standing out with your marketing and developing a “remarkable” brand have a listen to what this local Vancouver Realtor, who is generating recognition world wide in just his first year in the business, has to say……
Podcast : Karley Cunningham, 3 Degrees West Podcast with Kye Grace a Vancouver Realtor >>
Tags: brand authenticity, brand strategy, brand success, Kye Grace, real estate vancouver, remarkable branding, Seth Godin, Vancouver Realtor, viral campaign