As I drive away from the very friendly cashier at the local Tim Hortons, I am reminded of how much Tim’s plays a role in my family.

Seems there is always a trip to Tim’s for a treat timbit box for the kids after an exciting experience, or a drive through for Mommy’s coffee on the way to school drop off, an afternoon treat with a iced cap, essential coffee stop on a roadtrip or one Sunday afternoon donut pick at the window for the kids. Funny thing, I’m not talking just about my kids, I am also relishing my memories as a kid.

Tim Hortons started as a family brand in its’ infancy with a value proposition (enrich your day with your family or daily routines with Tim’s), character of it’s unique founder and the casual, no pretense environment it evokes for its customers.

Some days I am seriously pleased as punch to go to Tim’s and grab a coffee. I FEEL their brand, loud and clear. I can wear my best leisure suit, be half asleep, mumble out an easy to give coffee order, with real sizing measures (not italian cup sizes) and be greeted with a smile and EVEN a dog biscuit for Modem.

It is a warm familiar place, like family.

The company’s marketing and advertising has never strayed from their committment to Canada and the family experiences and I am proud to support Tim Hortons. Tim Horton was an incredible man and he has made a difference to so many, with a well deserved coffee or extreme generosity in the community. I just wanted to take a minute, reflect and show gratitude today for awesome marketing, full of integrity, and a great cup of coffee. Cheers.

Tags: 3 Degrees West, Branding, Canada, Coffee, Good branding, Marketing, sandy gerber, Tim Hortons

This entry was posted on Tuesday, May 19th, 2009 at 6:52 pm and is filed under Branding, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.