There is a lot of “yuck” out there, also known as “What NOT To Web” and I feel it is our mission to clean it up or at least provide helpful information tips to point out the glaring issues!
Below is a handy criteria checklist to see where YOU stand on the scale of What NOT to Web and to help you see if it is time for you to reVitalize your brand online. If you find yourself saying “yes” to these, let’s chat…..

• Your website content has not been updated for at least 30 days.
• You have to explain the website or apologize for its’ current state.
• You are not sure if the logo on your site is the new one or the old one.
• You do not know how many people actually visit the site.
• Your business logo isn’t even on the site.
• You think the animated intro page is a great feature.
• You feel the templated creative design makes the website distinct.
• You believe a website does not provide a return on investment.
• You have directed any emails generated from the site to an “info@” email inbox and you do not know who gets them.
• The redesign of the website project has been on your “to-do” list for over one year.
• You think no one wants to read the company mission statement.
• Your website is a mirror image of the company annual report or corporate brochure.
• You are happy with one website for all of the international offices, that way people can get info in just one spot.
• You believe if people can’t buy a service or product online, why bother with a website?
• Your sales strategy for the website involves scrolling pages of text to dismiss objections.
• Your event calendar “should” have more events in it.
• Your website has many different ways to find information on the site and every time one uses it, one finds another way to get info.
• You think an aesthetically pleasing website includes images taken by the “on-staff” photographer with his/her digital camera.
• Your website has many years of information available on the site, just in case.
• Your new executive is not displayed on the website.
• Your business logo takes up a quarter of your whole homepage.
• You think the website’s repeating music clip is effective.
• An “ego search” on the your executive, displays a press release of his/her past role in another company.
• The technology used for the website has expired or is no longer in business.
• Your updates to the website are determined by the latest “Wired” magazine.
• You have to guess where the main menu might be hiding in the all Flash animated site.
• You do not know who hosts the website.
• Your website strategy is being developed by an employee who has a hobby in blogging.
• You think the IT department is managing the website, maybe.
• You are four months behind on the monthly eNewsletter send.
• Anyone over the age of 40 can’t possibly read the text on your site.
• Your site has so many flashing and moving bits that even you are not quite sure what to look at first.
• Your corporate colour, forest green, has all of a sudden changed to lime green on screen.