http://3degreeswest.ca/blog Just another WordPress weblog Wed, 30 Sep 2009 17:01:12 +0000 http://backend.userland.com/rss092 en It's hard to believe almost 18 months ago we moved into the gorgeous space of 1085 Cambie and today we are moving out. When presented with the option to move we chose to take it and we are excited to see how we prosper in our next office space. We ... http://3degreeswest.ca/blog/2009/10/moving-day-for-3dw/ I am very excited to announce I have been nominated to be the 2009 Canada’s Mom Entrepreneur of the Year! *pause* I know, huge. This prestigious award has been awarded to incredible Canadian Mom Entrepreneurs who I aspire to have as mentors and is sponsored by Savvy Media Inc., Today’s Parent, Enterprising ... http://3degreeswest.ca/blog/2009/08/voted-canadas-mom-entrepreneur-of-the-year/ I am still reeling from the experience I had with the new book series, 39 Clues. It is series of books, published by Scholastic and has a very innovative spin that is taking 8 to 12 year olds by storm! 39 Clues is an innovative learning experience which utilizes all ... http://3degreeswest.ca/blog/2009/08/39-clues-is-a-marketing-phenomenon/ I received an email from a colleague who heard about our WTF (Where To Focus) Workshops stating there was a weird Google warning popping up across our website advising visitors to be careful about being on our site. Charming. Apparently someone decided to place some "malware" on our server and compromised ... http://3degreeswest.ca/blog/2009/06/how-technology-can-affect-your-brand/ As I drive away from the very friendly cashier at the local Tim Hortons, I am reminded of how much Tim's plays a role in my family. Seems there is always a trip to Tim's for a treat timbit box for the kids after an exciting experience, or a drive through ... http://3degreeswest.ca/blog/2009/05/tim-hortons-the-family-brand/ http://3degreeswest.ca/blog/2009/04/wtf-where-to-focus-workshop/ Seems everywhere you look online and offline these days, there is a discounted service or product available. I know the market stinks these days as we are reminded constantly by all media outlets of the impending doom of our economy. It's just downright silly out there though, and I am ... http://3degreeswest.ca/blog/2009/03/new-economy-constraints/ I had the pleasure this afternoon to interview Kye Grace, a local Vancouver Realtor...... truth be told Kye was gracious enough to be my guinea pig as I delved into the dimension of podcasting! I hadn't yet met Kye in person, as we'd established a two dimensional relationship through the filter of ... http://3degreeswest.ca/blog/2009/02/sneezeable-remarkable-the-brand-of-kye-grace/ How does a brand develop, grow and survive when the company it represents does not do ANY advertising? Consumer touch points. When those touch points reflect the company values, mission, and goals; are delivered with consistency by the team who stands behind them; and consistent throughout their sales process, you have a ... http://3degreeswest.ca/blog/2009/02/the-effectiveness-of-brand-touch-points/ Flipping through the journal I took with me to Nicaragua last night and came across a segment I had written about my experience with brand advertising in Nicaragua. **you're thinking, hmm, sounds interesting** "I'm on the bus to Leon, driving through Masaya, taking in everything as we progress outside the city ... http://3degreeswest.ca/blog/2009/02/colour-tone-in-successful-marketing/