One of the things I have enjoyed most from Twitter is the learning and insight I have gleamed of the different stages I experienced in Twitterville. From my perspective, there are really Four Stages of Twitter Life:

STAGE ONE: “The Tweetbie”

The Tweetbie is a new Twitter account owner, who has been referred to Twitter. He or she is optomistic and excited by followship growth of direct contacts and peers. The primary Tweetbie purpose of adapting to Twitter is to try the tool, to be cool. The Tweetbie typically for the first two weeks is active in posting tweets about their personal activities, food selections, weather and responds (”replies”) to direct tweet network. He or she uses ample references to “tweet” in their posts…..

I have just returned from an incredibly life changing experience of building a house in Nicaragua for a week with an organization called Bridges To Community. Not only was I among a team of integrous, committed and loving people, I pushed my own inner boundaries in directions I did not think were possible before the trip.

I left for the journey with the intentions and expectations of following a well co-ordinated organization’s schedule and tasks and was quite confident that I would easily integrate and adopt the volunteer ways. Wow! Was I in for a surpise. You have to understand, unlike my twin sister, I have never done anything in this volunteer scale before and so obviously, what I had in mind as far as what I would give and get on this trip was way off! I EXPERIENCED a brand, like never before.

Word of mouth marketing (or W.O.M.M.) is not the “new black” it IS THE black! At 3 DEGREES WEST, W.O.M.M. has been the driver of 95% of our business, not only in Vancouver, but across the Globe!
For those of you who haven’t discovered “THE black” yet, Wikipedia defines W.O.M.M.by the following:
“Word-of-mouth marketing, which encompasses a [...]

In an effort to provide images for an upcoming “Brilliant (sub) Branding - Starbucks” post I encountered an interesting situation in brand protection.
I popped into a Starbucks that I don’t frequent often, with camera in hand and asked an employee if it would be okay if I took a few shots of their Christmas campaign [...]

So you’ve invested in your brand. Maybe you’re a new start up and you’ve just worked with a design team to complete your corporate identity and your brand platform. Perhaps you are a marketing manager and you’ve just refreshed the strategy and modernized the legacy brand that you represent. Or maybe your company has experienced [...]

We all know it’s that time of year where we seek to make as much of a difference as we can. One of our clients has come up with a unique spin on how they will be spending their advertising dollars this holiday season to benefit those who need it most.
Precision Athletics is running a [...]

A funny and exciting day at the office today as we tuned into the online broadcast of the Bill Good show:

11:00 NEXT ON CKNW’S BILL GOOD SHOW, WE’LL TALK WITH SOME OF BC’S TOP ENTREPRENEURS UNDER THE AGE OF 40 ABOUT HOW THEY ARE MANAGING THROUGH THEIR FIRST ECONOMIC STORM.

As Bill is introducing the three selected entrepreneurs for the show, Karley and I realize TWO of them are existing clients of 3 Degrees West!! It was so exciting. Maybe it’s the mom in me, but I felt very proud and excited for them and delighted to be on their incredible team supporting their business growth. Both clients…>>

So, if you read my last post, you’ll understand that I just couldn’t possibly avoid one more post about our success at the BEST OF 604…….
I just saw the overall voting results, and I have to share that we are honoured to have been in the TOP 3, for all categories we were nominated in!!
This [...]

How often do you celebrate (and by celebrate, I mean share) your company successes?
Admittedly it is something that Sandy and I didn’t used to do all that well. A lot of the time we were so production focussed on the “what’s the next task” that we would forget to stop when something BIG happened (ie. [...]

We’re feeling pretty darn proud of our baby this morning! The blog your are reading just won runner up in the “Best New Blog” category at the BEST OF 604 Awards last night!! And considering our blog is just a baby, just over a month old, I consider that a HUGE accolade!! Thank you to [...]