Word of mouth marketing (or W.O.M.M.) is not the “new black” it IS THE black! At 3 DEGREES WEST, W.O.M.M. has been the driver of 95% of our business, not only in Vancouver, but across the Globe!

For those of you who haven’t discovered “THE black” yet, Wikipedia defines W.O.M.M.by the following:

“Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive” more >

And today I am going to do a bit of my own W.O.M.M, and rave about the new movie “Slumdog Millionaire”. It wasn’t 5 minutes before I was in the door from the movie and infront of my laptop to write this post, that’s just how good it was. Oddly enough I don’t go the cinema often, but I have seen 3 movies in the past week (”The Curious Case of Benjamin Button” & “Seven Pounds”) and this was by far the breakout winner, and I would rate it * * * * * stars. Yep! Count’em five!

For the first time in a long time the trailer does what I feel it should do……lure you in, but not give you all the best parts and or tell you the ending.

From start to finish you are engaged, waiting for the next part of the story, right up until the end, and still left guessing as to how it will play out. The camera work is fantastic, and the colours of India are awe-inspiring. And because I am a graphic geek at heart, my favourite part, and you’ll understand when you stick in your seat to see it, was the credits that rolled at the end. What a fantastic creative spin, incorporating, music, video and graphics, you stick in your seat until the black and white credits roll - SO AWESOME!!

Slumdog Millionaire is a must see in the theatre! (and there you have a perfect example of how W.O.M.M. works!)